This piece of hypnopaedic media is based on the phrase: You’ve got to have better than the best; you’ve got to have better than the rest. This phrase epitomizes our society, which thinks that in order to be successful you must be best and that means having the best, having more than the rest. The phrase pushes societies message of consumerism and the need to have more than what is necessary. I utilized pictures of large fancy objects to show the best of things; then I came back and showed the same objects just extraordinarily excessive. Also, the pictures and words flash and move quickly in order to hold the viewers attention, mesmerize, and convince them that they need the best and even better than that. The phrase rhymes making it catchy and uses parallelism to make it easy to remember. Finally, the video is set to a fast passed song in which the singer continually screams, using the most out of his voice, “I’ve got to find a better way.”